Diary of a CEO

Winds record President brought 4 of his planning head to visit our office yesterday, Ken is a very interesting person in the music industry in Taiwan, back to 10 years ago when he launch this record level, he focus on the niche market concentrate, instrumental music, religion music and music related to environmental are what they focus, to expend the sales channel, they developed channels other than traditional record shop, to expend the catalogue, he even sign artist from overseas and release the album in the global market. niche become his strength, loyal fan and adult customers believe Winds record is a earth-friendly brand and follow the steps Ken gradually developed -- the music for your heart and soul, to examine the secret for his success against the down trend of current music industry, I found :

1. Ken is passion about the music and message he wish to deliver, instead of put his heart on the figure-driven commercial market.
2. Alternative sales channels represent 75% of his total sales, it reduce the risk of the downturn impact for traditional music distribution.
3. Demographic of Winds record's consumer, the age group is higher then normal pop music consumer, these people will buy then copy the music.
4. The product they provided tend to be collectable instead of fashion goods, you want to keep a physical copy instead of storage it somewhere in you MP3 or computer.
5. Product uniqueness is another key, aboriginal / Chinese traditional / Pop religion / World instrumental is not anyone can easily copied business model, this is like the Hedge and Fox, you better know everything about one thing instead of knowing one thing for everything.
6. The team -- with passion for music heritage and believe they are doing culture, promote positive value, this motive drive people in the positive way.

So, any small thing can grow big if you focus and concentrate. Even in the down turn music business.

posted by Roger @ 7/24/2003 08:12:00 上午