Diary of a CEO

hosting dinner for our as agent the night before, I choose the fish restaurant again, people who are above 40 feels happy, young Turk don't seems to appreciate local fresh fish very much, anyway, as host, if I can entertain half of the attendee shall be good enough, before dinner, Ad agency wonder why their customer invited them for dinner, wonder if this is a termination meal, no, of course not, if this is to solve our dissatisfaction or wish to change agent, I will do it this way, my philosophy behind this dinner it to cheer up our partner in service sector -- people in service sector contribute the " quality " and " time " only they call tell, how much heart you win from them, how devoted them are planning to allocate, Ad agency, a highly creative team, something they follow their heart, if they like you, your company or your product, you will be treated better, if you respect their artistic integrity but with a mutually agreeable monitoring scheme, they will value you even more -- sometimes creative person playing to hard and the message they wish to deliver is gone to far, 2 weeks, when playing ping pong with Osking, the prior art director in one of the top agency who told me they have an " principal ' which state : Our customer is pig, don't feed them with human food " so, we are pigs, shall know how to please our creative partner.

the lottery tickets works well, MD of the company said to me this is the first time they receive red envelop from their customer, one of the guest scratch the lottery ticket and win 100, a very lucky sign ( Joe is his name ), during the dinner, I was invited to contribute one article to the Ad agency’s publication -- View point magazine with the title " how to stir up your passion ", they think I am the right person to preach for this and inspired people in the creative world, well, I am flatted to contribute my article to the world-class magazine and viewing by people in Greater China, I am structure the article right now, although the circulation of this magazine won't be huge, but I thinks the impact of viewer ship is greater than anyone's expectation.

Last night, joint parent company in Taiwan's year end party, year end party is an enterprise tradition in Taiwan for business operation, I don't know how this tradition developed, but if translated from Chinese, it shall be " Tooth's tale ", as far as I know, in the agriculture days, day pass tooth's tale - in Lunar Calendar , people will prepare to go home, at that time, it takes days to get back and catch up the New Year, transforming into today, year end party becoming the celebration for employee, it evolved from eating together, drinking together, to performance arrangement and nowadays , the focus in on " lucky draws " employee expect to win some prize from the party, it used to be some electronic applicant, now " Cash " or " Stock " is the rising star, this is the influence of fast food culture, cash reword turn to be the new princess and prince in all the year end party, company employee compare each other for " how much cash our company donate ? " the vicious cycle traveling, all the senior executive fear this culture and hesitate to attend the year end party as they are the target to be skimmy.

in our company, Me and COO decided not to promote this unhealthy culture, we will celebrate, drink and eat, all the donation come from our own packet -- the welfare committee funding and sister company's gratitude, I will provide a trip package instead of cash this year as well. Change comes from someone who takes the initiative.

Parent company's year end party is a traditional party, yes, noisy and a lot of lucky draw. We won't do the same tomorrow. I am exciting, cause I may took annual leave after year end party, but physically I am in town, so, business operation won't be a problem.

posted by Roger @ 1/08/2004 11:19:00 上午