Expert become expert because he or she got example to display, most people rely on what they did before ( experience / credit count ) but not what they will bring next, it's a dilemma How to value the creative? this morning, one loge / CI company came to present their solution for our CI, only provide one logo tag and re-arrange the shape of 3 company logo, they are asking for 6,000 US, our art director is not so happy about it, I explanation to him is " we believe in expert ", if the third party can play the vital role and provide us the solution among our suggestion, we shall value them as well, but what's the price for the creative? internal employee who contribute even more but get reward less; To me, this is a ticket of creative security, we need someone outside to reassure our doubt, this is the same token consulting companies did for all kind of solution.
posted by Roger @ 6/26/2003 12:14:00 下午
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