Attending Ovilgy's " Cool Hunt " project seminar yesterday, I am paying attention to all the new trend and phenomenon the project team discovered and shared; they conclude 6 major trend to explore; I did take note when Sharon ( the imagineer of Oviglry -- what a fancy title ? ) conduct her presentaion and finding, I thinks and follow her pattern .. the theme of this trend is " Generation D -- dumming ), a co-existance of extreams or the zone of gray period is geting larger and larger, as a observer, a participant, I tried to digest what the world turn out, according to the survey, techonology play a vital role in the trend development, especial computer and internet, we all agree, but there's should be some fundemental human nature inheritate from our ancient, from our gene and from our blood, the rapid change of the trend do make people thinks, but the genaration next will face different issues and problems we didn't encounter today.
and , there will be another trend survey conduced by generation D, they will product a report talking about the generation next.................
2004/08/21
multimedia text / picture of me
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