East Asia operation review will take place in one hour, we may only have 20 minutes to express what we achieve for the past 6 months and our strategic plan for the next quarter, a get together party will be followed then, it’s my headache again to memories all the Japanese name, it’s easy for me to read in Chinese, but it’s hard for me to pronounce it . I should spend sometime with my HK counter partner as well, it seems he is suffering from a great pressure and don’t know how to handle it, as a friend, I will tell him what to do, if what I am doing suit his need.
2003/8/7
the East Asia Operation Review Meeting Taiwan session take place from 3:45 to 6:30 pm, 3 companies from Taiwan present the past 6 months’ achievement and the goals for the remaining fiscal year, although the meeting guidance remind everyone to conduct the presentation in English, but Taiwan session was 80% process in Japanese, our session have to be done in English, as I can’t speak Chinese, and our business becoming the challenging topic as non of the executive attending the meeting garnering the service business experience before, the debating is when shall we make money or is this is a viable model to carry on, of course, we have no doubt about it, but it’s pretty hard to convince hard ware selling people that there’s a horn after break even and the rosy income will be arrived then. Anyway, we manage to handle all the questioning and went for the get together party, the party is a big one, company from Taiwan, China, HK and Korean sharing , eating and drinking, as I have different agenda, so , 4 of us went for a great Lamen restaurant and enjoy the noodle after the party.
Noodle after, I brought J to the train station and discussing the nature of business with the counter partner in HK, J is facing enormous challenge to prove his business can shows the profit and break even, but due the wrongly allocate of the resource in the launch of service, the system design was not in the right track, this is why J didn’t want to committee the number in front of all the delegates, especially this is an review meeting, why did the chairman raise the issue about how to run this business and make the mid range plan a workable one, J thinks this conversation shall be conducted in private and not in front of all the delegate and having people interpretive that there’s a possibility that the parent company will terminate the business , his tone shows some upset about the managements’ miss-conducting the session and leave a wrong impression to all the attendees. It will make him difficult to keep the momentum and convince his people work even hardly, he even told me if the ramous spread out, he will not retain colleague who want to leave and pursue other business opportunity. Our conversation last for about 90 minutes, J said he is lucky than me because I have to show everyone a break even status by next March; I am thinking how to deliver this message to all the managers in Taiwan, not to scare them, but to encourage them in a proper mean, I am thinking how to do it smart and reveal this message in the right timing, be a hammer is no longer the case, I need to figure out a way having people focus on the same direction and try every effort to make it happen..
I feel a little bit tired, next week, I need to come back to Tokyo presenting another budget to different entity, too many bosses to handle, but all of them asking for the same result this time, regeneration 60 is the theme from the company, hope it works.
2003/8/8
The real challenge finally arrive, how to achieve monthly break even before next March will determine the future of the company; counting days and fighting every number is essential to reach this goal, in addition, how to identify new and workable channel acquiring new subscriber will be my homework, price is the tool we knows and we use, but it erode the profit which may defer the day for break even, spending on acquisition is another key, throwing good money to bad money, finding attractive premium or package for potential customer, keep the old customer with us , find a better way to process retention … every issue I write down here is crucial to make the break even a reality.
I shared with J last night for a few learning: first, you must love your customer, yes, they are critical, they are demanding, they complain more then appreciate, but if we don’t love our customer, we are in the wrong business, if we don’t change our mentality, then , we will never happy with what we are doing, if there’s no happy employee, there won’t be any satisfied customer. Second, the learning curve for transaction, now, we have shorten the dealing time from 45 minutes average to 20 minutes , which means the capacity of direct shops sales can double the subscribers if every promotion is going the right direction;
Third is people sign up for premium, they will terminate the service for the same reason, to seduce customer is only for bring them inside the house, then how to perform what they want, how to provide the best quality and service is the key;
We need a quality of time to really think about how to achieve the goal and increase 2,000 something subs on monthly basis, we have no time to think what strategy behind it, but to chasing time for the result.
One measurement, one focus is what I need to say to myself, don’t bringing too much side business and influence on the ISP development, it isn’t smart to allocation resource to objectives which won’t contribute to the growth of the subscriber; for a very short term, I can only focus on one thing and to measure it in one way, and I need to deliver this message to all the employee in the company, we have to achieve this goal, no matter what it takes.
Mid range plan shall be ready, but it’s only a blue print, and it will only stay some where in the document or in my mind, I am not preaching for miracle and won’t be naïve to guess there’s other way to break even other than growing subscribers. Be proactive, and be pragmatic, and be practical, and be professional, this 4 P will be the tattoo from today.
I need to call a meeting in quiet place for such discussion and come out with plan and action to follow, and also inform all of our employee this is the only , the one and only goal to achieve this year. I can’t see anyone have doubt in our creed and I can’t stand if anyone in our company didn’t share the same,
I want to make it, and I will make it.
Today, is father in Taiwan, why? Because Aug. 8 is pronouncing “ BABA “ , this is father in Mandarin, I am away from home, I father won’t be home today, I am celebration it alone here in Tokyo, and should buy some gift for myself.
posted by Roger @ 8/12/2003 03:19:00 下午
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