I don't know why the blog home papge I accessed change to Chinese version, anyway, it doesn't matter, in the morning, I captured the idea of new business development and try to illustrate a draft plan for FY05/06/07, when doing it, I also revised my offical goals for FY04 and update the document, I am preparing both paper for the messangers' visit in 2 weeks; the more I draft, the clear my mind is, there's no way to have all the mission done by one person, I just don't know how he thinks.
Lunch with Cor. this is a regular yet irregular gathering between us, this time, I introduct him to a Chu-Chuang restaurant near by his live house; we go over the upcoming Itoh-san's itinerary and chat about his new idea of management consultaning for " Taiwan Travelling Agency -- it should be Taiwan Tourism Beaurea ", and talked about how we may team-up to bid for the budget in revitalized everything the bueaure did, as currently, positioning of Taiwan is a critical subject, taking for a foreigners' view with thruoghout consulting assessment; the business opportunity may hind somewhere in between.
Heading for the speech after lunch, speaker is the WorldWide CEO of Ogiverly Media Group Shelly .... I take some memo with me, this is what I taking from her 30 minutes speech and another 30 minutes of Q and A:
she wear Geogeria Armani Lady suit.
1. Competition drive quatity.
2. Brand and innovate are the prerequsitite to business.
3. Link product innovation to brand.
4. Brand make the innovation strong and valueable.
5. In every brand there's a product, but in every product, there not nessarary have a brand.
6. Consumer own brand , we create but cunsumer own it.
7. Brand is about bigger idea.
8. Brand make you confidence in bigger investment.
9. Innovation is not ownabie , brand can.
10. 6 months on average for replicate on product / service, brand is a protetarey to protect it.
11. Truth is critical to brand.
12. Brand comprise data that help customer making buying decision.
13. Brand increase Loyalty, they are wllling to pay premium price.
14. Marry rationale with irrationale.
15. Must recognise brand means lot more than ad.
16. Building brand and brand awareness is different, like bird built nest.
17. Ad is only the tip of iceberg.
18. Starbucks belive brand built in the coffe house experience. Not in commerciai, and employee satisfaction, coffee society.
19. non all the brand are equal, that's the moment of truth.
20.Consumer insight is not demografic survey. Hearts and Minds in consumer.
21. shampoo commercial in Muslin country.
22. IBM create the blue e , the internet symbol.
23. Talk and listen to your people, engage them your hope and dream, allow wish to be taken. They are internal audit to your brand.
24. Start your journey, then your brand will guide you.
Q and A session highlight:
1.) Use media to build brand
A﹕who you try to reach? Your mission? What do you want them to happen?
2.) OEM / ODM brand building, how to start
A﹕your own aspiration ? Articulate what's your brand position is? Business buys brand as much as consumer did.Brand offen come from founder.
3.) Pitful of Barnd
A﹕1. inconsistancy. 2.Deliver message what you can't deliver. 3. Don't like who you are. The better your customer know your brand, the harder to change it. 4. Committe in resource investment. ider﹕less expensive way, package with brand. ( the Brand point of view )
4. ) consumer insights?
A﹕how to get into the heart and mind? It take time, Projetive teniqnic, A very smart/experience modirator.drive through the surface.
5.) no strong brand in Asia
A﹕Samsung. ( 500m US investmen )Honda. Asian brand can be a global brand.
6.) building personal brand
A﹕i don't like to treat people as banad, but , true to who you are , you are who you are.
7.) Shelley's driving force?
A﹕love what I do ( Passion ), love the challenge of marketing and ad. Naughty and unusuac people ...Knowing others' business . Fun to work every day. Challenge helping find out balance. Love in both personal and professional life.Intellecture challenge ( Good )
Yang send my message and inform me that she will send me letter to explore her inside world when the cancer developed, she said the letter is for easy my worries and have me keep this between us, I am curious to see it and it may help someone else indirectly.
Meeting time is changed to 11:30AMhe is so talktive and loose focus. We hardly deliver the key message to the meeting table, a courtesy visit in order to seure a better office space turn to a business model discussion, he raised too many trivial questions that consume too much of the quality time, the educational process is a waste of resource, how come a deputy chief perform such a poor knowledge in fornt of foreign guest?The change of meeting time 3 times is fine with us , the dragging social opening in a beauratic tonation was a wrong opening, the loose focus of conversation is the pain, no agenda become free forum, I am not in line with the concept, then he switch himself to a marketing expertise, I turn on my Clie and writing my comments about this non-effetive meeting, he mistake it as I am taking the memo seriously, this response turn him on, he speaks more and more and it become a never ending nightmare, the only diffience is , it occure in the day time, I will be late for lunch, again, this is really an awful experience.High in the official position equeal to high in expertise, this is terrible.Now he is chellenging our business model, our operation practice and elaborate S. Company as a threat to us, i am sick but wearing a smile on my face, Chairman who accompany to the meeting with us feel boring new, he cross his arms tight in front ofhis chest, COO is into a debate battling with him, the nature of defence arose, the debate will continue longer than I expect, intepretor in between tranp himself deep in the conversation, 3 ways talking extend the complexcity of the dialouge, I can't stand it anymore, this is a training of boring control , how long I can sit still ? The teaching and lecture must end any time now, I wish COO terminate his debating action at once. Oh God, it never end, again, he raised the magic curse- Business Model? And another question followed, I hate that I didn't learn to speak Japaness, can only be mute in the process, his secretary interrupt with a meeting notice , he walked out the office with no sign of finishing meeting. How should I react?
running for lunch with J. she told my by SMS that she will change her job last week, I can't wait to here her update and show my empathe to her, she pick the restaurant this time, in the modern art building where there's a Chicco Doro, during the night, when the lights is on, this is the most beautiful outdoor cafe in Taipei; when sitting with her, she told me the job trasnsfer and how her feeling toward this over-qualified accusatiion forcing her to take this new offer, the new job at another governmental body , she will handle a project , what a coincedent, the project she mentioned was one of the topic me and two other friend in the music industry discussed last week,. but she is not appreciate with this arrangement as there's no trade-off during the transaction, this is a pain of growth to her,. sooner or later, she maight act as the person who deliver the message, this is the reality; she told me a little bit about the new house renovation and her plan to have a baby, good for her anyway, the Monday routine will remain the same as she mentioned.
J. called my wife and wish to deliver a cake ? to my house, wife response to me and have me to act as the courier to handle it. the communication with her wasn't smooth, she insist to do it personally, tomorrow morning or tomorrow night, when I kindly advise her the gratitude accpeted and decline her kindness to deliver the cake in person, she was not happy; I don't know why someone must turn a good thing to a bad ending ? I can't explained it, tomorrow is my 45 years old birthday, I should not ruin anything, I should create positive mood to prepare sun, sea, happy around me. why she become so emotional ? I don't understand.
